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Prada Parfums introduces the debut of its La Femme Prada and L’Homme Prada fragrances through an interactive digital journey that immerses participants into a virtual reality environment. This immersive experience guides users through a series of curated scenes and encounters, each providing insights into the narrative and aesthetic elements of La Femme Prada and L’Homme Prada. Users are empowered to steer their own course towards the ultimate revelation: the fragrances themselves.

Within this three-dimensional realm, users gain access to a diverse range of experiences. The dynamic blend of textures, settings, sounds, and engagements thoughtfully mirrors the multifaceted complexities of the fragrances:

• The intricate olfactory components
• The distinct fragrance vessels and packaging
• Cameo appearances by the protagonists from Steven Meisel’s iconic still and moving imagery campaigns
• Featuring actors such as Mia Goth, Mia Wasikowska, Dane DeHaan, and Ansel Elgort.

Throughout this immersive journey, individuals navigate through an unfolding sequence of interconnected spaces. Witness a transformative shift from shadows to light, from monochrome to vibrant hues, while an interplay between reality, abstraction, and surrealism perpetually blurs boundaries. Surfaces reflect light, objects defy gravity or move in intricate patterns, architectural constructs undergo surreal transformations, leading users progressively deeper into the enigmatic universe of Prada until the unveiling of La Femme Prada and L’Homme Prada fragrances.

By amalgamating elements of fashion, beauty, architecture, and design, this distinctive virtual reality encounter extends the frontiers of the Prada universe. Reflecting the brand’s innate curiosity for uncharted horizons, this immersive experience signifies a pioneering exploration into novel creative realms.